Digital Marketing and Advertising Hype Cycle 2016

Article · Oct 2017 with 65 Reads

Andrew Frank


Improved customer experiences with contextually relevant messages built on complete profiles of customers and prospects point to a data-centric future for marketers. This year's Hype Cycle spotlights technologies that marketers can harness to drive data-enriched strategies and campaigns.

Topic : Customer Experience, Marketing Content, Digital Strategy, Advertising, Business Technology

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